Sponsor | Advertise | Partner
Why the Red Barn? It’s because of Who’s In Our Seats
Red Barn Theatre has been a Key West institution for 47 years. Each season, more than 5,900 guests join us in the historic 88-seat playhouse on Duval Street — a discerning, locally engaged audience with real disposable income.
Who's in our seats
5,953 paid attendees across 86 performances in the 2025-2026 season
41% full-time Keys residents · 30% seasonal · 29% visitors — a balance most Key West venues don’t reach
47% attended one or fewer Red Barn shows before — Red Barn continually introduces new audiences to Key West
34% are long-time loyalists with six or more seasons of attendance
Most are couples and small groups making an evening of it — dinner before, drinks after, a real night out
These guests spend on restaurants, retailers, attractions, and lodging before and after shows. Eight months a year, multiple productions, any night the theatre is lit — this is one of the most direct ways to reach the customers you want walking into your own business.
Three Ways To Participate
SPONSOR: Season Sponsor ($5,000) or Individual Show Sponsor ($2,500 / $1,500) Named recognition across posters, playbill, marquee, curtain speech, eblasts, social, and web
ADVERTISE: Playbill ads from $475 (quarter page) to $1,500 (Opening Night Party Sponsor) 3,500 Playbills distributed to every guest, every performance.
PARTNER: “Spotlight Night” partnership. Your business is the featured presence on a designated performance night. Coupons or branded giveaways go home with every guest. No fee.
sponsor
Season Sponsor
47th Season (2026-2027) — $5,000
Be the named sponsor of the entire 47th season. Includes:
What you receive:
Name/logo on all show posters across the season
Name/logo in individual show inserts in the Playbill
Full-page ad in the season Playbill (artwork deadline October 24)
Name/logo on a banner at the theatre
Name announced before every performance, all season
Recognition in eblasts (3,000+ subscribers), Facebook, Instagram, and website
Four tickets to every mainstage show and special event
Show Sponsor
$2,500 Mainstage Show | $1,500 Special Event
Five opportunities. Sponsor one production for its full run.
What you receive:
Name/logo on the show poster and playbill insert
Half Page Ad in the Season Playbill
Name announced from the stage before every performance of your show
Recognition in eblasts (3,000+ subscribers), Facebook, Instagram, and website
Four tickets to your personal show (two for the special event choice)
Contact Roberta DePiero at Key West Playbills to Get Started
Advertise
Advertise in the Playbill
3,500 Playbills printed, one handed to every guest at every performance. Artwork deadline: October 24.
Opening Night Party Sponsor (¼ page + opening night thank-you + social recognition) — $1,500
Outside Back Cover or Inside Cover, full page — $1,300
Page 1 / Facing Insert, full page — $1,300
Inside Cover, half page — $900
Full page — $1,000 (included with Season Sponsorship)
Half page — $700 (included with Show Sponsorship)
Quarter page — $475
Contact Roberta DePiero at Key West Playbills to Get Started
Partner
BE A “SPOTLIGHT NIGHT” PARTNER
Be the featured “Spotlight” business on your own designated performance night. Every guest walks out with a coupon or branded item from you. Think of it like a ballpark promotion — Bucket Hat Night for the theatre.
No fee. Reciprocal promotion: you display your “Spotlight Night Partner” poster (which we supply) in your business and mention the night on your social; we’ll “Spotlight” you in front of a full house.
What You Get
A full house of engaged local customers reached at their most receptive
Your coupon or branded item in every guest’s hand
Curtain-speech mention on your night
Listing on the Spotlight Night season poster, in the Playbill, on our website, and in eblasts
Signage recognition at the theatre
Social media mentions on Red Barn’s channels
How It Works
It’s just like the special promotional nights at any major league ball park.
We’ll pick a night (or multiple nights across the season, if you’d like ). We design a coupon featuring your offer — free glass of wine with dinner, appetizer with entrée, buy one-get-one, whatever you want, whatever fits your business. Every guest attending that performance receives one on the way out. They can use it that night or any other.
Or go bigger — provide a branded takeaway item (tote bag, beach towel, hand fan, cooling towel). We’ll work with you to design and order whatever you desire. Guests carry your brand home and use it long after the show.
Contact Roberta DePiero at Key West Playbills to Get Started
Partnership benefits
No Direct Cost To You – We create and print your specific “Spotlight Night” Coupon (special merchandise excluded)
Reach A Theatre Full of Potential New Customers – An audience that already enjoys going out
Targeted Local Marketing – Direct access to our loyal, community-minded patrons
Affordable Customer Acquisition – Nothing hit or miss…your business is handed directly to an interested audience
Helps Build Long-Term Relationships – An incentive to turn first-time visitors into long-term customers
A Load of Exposure Across All Red Barn Promotional Avenues – Visibility across our website, social media, email lists, and signage