Sponsor | Advertise | Partner

Red Barn Theatre has been a Key West institution 47 years. Each season, more than 5,900 guests join us in the historic 88-seat playhouse on Duval Street — a discerning, locally engaged audience with real disposable income, drawn from full-time residents, seasonal residents, and visitors to the Florida Keys.

Who's in our seats

  • 5,953 paid attendees across 86 performances in the 2025-2026 season

  • 41% full-time Keys residents, 30% seasonal residents, 29% visitors — a balance most local venues don't reach

  • 47% had attended one or fewer Red Barn shows before — meaning Red Barn continues to introduce new audiences to Key West each year

  • 34% are long-time loyalists with six or more seasons of attendance

  • Most are couples and small groups making an evening of it — dinner before, drinks after, a real night out in Old Town

Two women, one with red hair and one with curly dark hair, are examining a bloody arm of a young girl with dark hair, dressed in a bloody white dress, using a magnifying glass in an indoor setting with tile walls.

These guests spend on Key West restaurants, retailers, attractions, and lodging before and after the show. Putting your business in front of this audience — eight months a year, four to five productions, every night the theatre is lit — is one of the most direct ways to reach the kind of customer you want walking into your own business.

Three ways to participate: season or show sponsorship, playbill advertising, or a partnership night that puts your brand directly in front of every guest who walks in. All sales are handled by Roberta DiPiero of Key West Playbills — Roberta has worked with Red Barn for years and knows the audience, the venue, and the calendar. Reach her at robertadepiero@gmail.com or visit keywestplaybills.com.

sponsorship
advertising
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sponsorship

A woman and a man share a joyful moment at a table indoors with purple lighting, with drinks and a bottle on the table, and a brick wall in the background.

Season Sponsor

47th Season (2026-2027) — $5,000

Be the named sponsor of Red Barn's entire 47th season. One opportunity, full season recognition.

What you receive:

  • Your name on all show posters across the season

  • Your name in the individual show inserts in the Playbill

  • Full-page ad in the season Playbill (artwork deadline October 24)

  • Your name displayed at the theatre

  • Your name announced from the stage before every performance, all season

  • Recognition in eblasts to Red Barn's email list (3,000+ subscribers)

  • Recognition on Red Barn's Facebook and Instagram channels

  • Recognition on the Red Barn website, season-long

  • Four tickets to each mainstage show and special event

Individual Show Sponsor

$2,500 per Mainstage Show  ·  $1,500 for the Special Event  ·  Five Opportunities

Sponsor a single production for the length of its run — typically about four weeks, 20 performances. A more accessible entry point with strong show-by-show visibility.

What you receive:

  • Your name on the show poster

  • Your name in the Playbill insert for your show

  • Half-page ad in the season Playbill (artwork deadline October 24)

  • Your name displayed at the theatre during your show's run

  • Your name announced from the stage before every performance of your show

  • Recognition in eblasts to Red Barn's email list (3,000+ subscribers)

  • Recognition on Red Barn's Facebook and Instagram channels

  • Recognition on the Red Barn website

  • Four tickets to your sponsored show (two for the special event)

A woman in a red sweater sitting on a sofa, looking surprised, while a man in a dark jacket leans over her with his face close to hers, touching her cheek with his hand. There are books and decorative items on a shelf behind them.

Advertising

Advertise in the Playbill

3,500 Playbills are printed and distributed across the 47th season — handed to every guest at every performance. Artwork deadline: October 24.

  • Opening Night Party Sponsor (quarter page + opening night thank-you + social media recognition) — $1,500

  • Outside Back Cover or Inside Cover, full page — $1,300

  • Inside Cover, half page — $900

  • Page 1 / Facing Insert, full page — $1,300

  • Full page — $1,000

  • Half page — $700

  • Quarter page — $475 (or included with the Partnership Night package below)

Two older women and a man are in a wooden room. The woman in the foreground is elderly, wearing glasses and a floral dress, with a surprised expression. The man behind her is wearing a hat decorated with flowers, glasses, and a blue checkered outfit, making a dramatic gesture. The background consists of wooden panels.

“Spotlight Night” Partnership

Partner With Red Barn for a Night

Partnering with Red Barn on an individual show night is a way to take your advertising and put it directly in the hands of every guest in the room. Two paths.

A man with a reddish beard and blue eyes wearing a black hat and black leather jacket, holding a wrapped Christmas gift with colorful paper and ribbons.

1. Coupon Night

Imagine it's [Your Business] Night at Red Barn — Wednesday, January 20, the night after opening night of Dracula: A Comedy of Horrors. Every guest who comes that evening receives a coupon you've designed together with us. Good for anything you choose:

  • A free glass of wine, beer, or cocktail

  • A free appetizer with the purchase of an entrée

  • A free dessert with the purchase of an entrée

  • Buy one, get one free

  • 25% off

  • Two-for-one entry, drink, or shop item

The offer is yours to design. The more enticing it is, the more new customers will walk through your door in the days and weeks that follow.

Group of five actors performing on stage, dressed in colorful costumes, with a plain blue background.

2. Promotional Item Giveaway

Think of this like going to a ballgame and getting something at the gate. Every guest at [Your Business] Night walks out with a useful, branded item they keep and use long after the show:

  • Tote bags

  • Beach towels

  • Hats or visors

  • T-shirts

  • Cooling towels

  • Hand fans

To cover a sellout night, you'd order roughly 100 items. Typical cost depending on the item: $500-$1,000. Red Barn is the featured brand and your logo appears alongside ours. Combine the giveaway with a coupon and you've made the evening yours twice over.

Why partner this way?

A coupon or branded item placed in the hands of an engaged, locally connected guest reaches them at a moment they're paying attention. They're out for the evening, they're enjoying themselves, and they're open to discovering a new place to go next week. Few advertising channels reach customers in that state of mind.